Bruno Munari


A fine book

In the book’s second section, Munari argues that images can and should have a deliberate “character” in order to be meaningful and memorable to viewers, and that that character is encapsulated in the subtle and not-so-subtle details of a design’s implementation. The design’s style, if you will. What’s more, it doesn’t take much to achieve this character.

To illustrate this, he includes almost 150 simple pen drawings of faces, each one radically different from the last, and each one clearly drawn in only a matter of a few seconds. The illustrator (or illustrators — it doesn’t matter, really) draws on many cultural drawing styles, but even when those seem exhausted new ideas seem to emerge between the stylizations.

It’s a remarkable illustration of the power of small multiples to help push the boundaries of how one thinks about even the simplest design challenge.


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